Cyber Monday StatsDamien Moye
Days ago, I talked about Black Friday results. In many cases, Black Friday 2014 was pretty bleak.
According to IBM, online sales increase 8.5% over 2013 sales. Mobile sales made up for nearly a quarter of all Cyber Monday sales, yet another record breaking increase. And no surprise, Apple led the way. Sales through Apple technology beat those of Android technology by $18. There’s something to note about online traffic on that day. Smartphones drove 29 percent of it, while tablets, only 13 percent. Major US cities lead the way in Cyber Monday sales and traffic. New York City led the nation in sales, followed by Washington, DC, Los Angeles, Chicago and Atlanta. Facebook and emails were leading factions in promotions. And with mixed emotions, I report that Wal Mart reported Cyber Monday 2014 was it’s biggest ever for online sales. I’m unhappy to report that because Wal Mart is still leading the pack (if you’re wondering why I have a disdain for Wal Mart, read this link). But there is some good in this because at least people aren’t trampling and fighting and knocking each other down…as much.
What’s to make of these Cyber Monday stats? It shows that the desktop isn’t dying! In fact, the majority of all Cyber Monday sales and traffic came from desktops. When I hear the desktop is going to be obsolete by 2020, I laugh. There’s nothing like sitting in the comfort of your own home and shopping privately. It’s no coincidence that Cyber Monday sales are up and Black Friday sales are down. Who wants to stand in line and sleep in tents all night, face rude and bullying crowds over a low priced item that will probably be kaput or obsolete by summer 2016? However, I would like to see smaller businesses cash in on Cyber Monday, and who knows, maybe put some fear to the big boys. What do you think of these Cyber Monday stats?